The Best Attribution Model

The Best Attribution Model

Pascal Moyon has recently discussed the best attribution model. He argued that the answer is “42”. This article was published on Marketing Distillery: Let’s be upfront and manage expectations right now: the answer is 42*. Attribution is one of the …

CTOs Sharing Experiences in Cloud Adoption

CTOs Sharing Experiences in Cloud Adoption

Here’s a Meet Up which may Interest You… Join Barry Devlin of 9sigh Lead Consultant and Barry Morris of NuoDB for the CTOs Sharing Experiences in Cloud Adoption event and learn all about: • Where cloud adoption plays in the …

The Real Value of Viewable Ad Impressions

The Real Value of Viewable Ad Impressions

Steven Depolo has recently discussed why viewable ad impressions metric should not define the value of ad impressions. He explained that viewability isn’t all that matters. This article was published on Abakus: Digital marketers and brands have long had concerns …

Process of Social Media Meetup

Process of Social Media Meetup

Here’s a Meet Up which may Interest You… Join Lisa Duty for the The Process of Social Media: The Target that Doesn’t Stop event and learn all these exciting topics related to social media: • Defining your Plan • What …

Choosing the Right Attribution Model

Choosing the Right Attribution Model

Magnetic CEO James Green has recently discussed how to determine the right attribution model to use for a company. He highlighted he different characteristics of models and showed how each one can be useful for a brand or company. This …

Get to Know Google Products

Get to Know Google Products

Here’s a Meet Up which May Interest You… Don’t miss The Amazing Google Products Seminar and learn more about their great tools and service for people and businesses. These systems go beyond search engines and helps businesses succeed in building …

What to Consider in Social Media Attribution

What to Consider in Social Media Attribution

Benjamin Fishel has recently discussed some of the challenges of social media attribution. This includes things like choosing the right platform, quantifying engagement, relating channels, and finding new metrics to keep moving forward. This article was published in benjaminfichel.com: In …

Creating a Better Web Experience

Creating a Better Web Experience

Here’s a Meet Up which May Interest You… Join Kevin Velasco of the Lifestyle Service Agency as he demonstrates How To Reduce Bounce Rate and Increase Average Time On Page. In this meet up, participants will be learning how to …

Understanding KPIs

Understanding KPIs

Smart KPIs has recently shared some vital information on key performance indicators. Apart from defining what these are, they also cited some of its benefits. This article was published on their website: Measurement as a human activity is not new. …

LinkedIn and GooglePlus for startup teams

LinkedIn and GooglePlus for startup teams

Here’s a Meet Up which may Interest you… Matt Scherer will be sharing how to make the most out of your LinkedIn profile at the Linkedin And Googleplus For Startup Teams meetup. This event will be taking place on Monday, …