Understanding Viewable Ad Impressions

Understanding Viewable Ad Impressions

James Green has recently discussed the rudiments of viewable ad impressions. He explained just what it is, what the role of data is in this metric, what the effect of viewability is to display ads, and more. According to a …

Google+ Fourth Year Anniversary Meet Up

Google+ Fourth Year Anniversary Meet Up

Here’s a Meet Up which may Interest You… Join Mark Traphagen from Stone Temple Consulting as he discusses how Google+ has become integrated in all of Google, why they consider it as a success even if some people don’t, where …

Comparing Online and Offline Display Advertising

Comparing Online and Offline Display Advertising

Metropolitan Display has recently compared online and offline display advertising. They gauged the two in terms of target audience, connecting with banner ads, calls to action optimizing landing pages, and lead tracking. His article was published on their website: Recently, …

Social Media Measurement and Attribution

Social Media Measurement and Attribution

Howard Greenstein has recently shared how attribution modeling can become that key to real social media measurement. He explained that effectively tracking social media depends on the funnels a marketer uses. This article was published on Vocus: For many marketers, …

Video on a Budget for Business

Video on a Budget for Business

Here’s a Meet Up which May Interest You… Join professional photographer Jeff Truitt  as he shows how businesses can benefit from low cost lighting, audio and processing solutions that give professional looking results at the “Recording and Processing Video on a …

Online Influence KPIs

Online Influence KPIs

Danny Oosterveer has recently discussed 5 KPI’s for measuring your brand’s online influence. This includes conversational exchange, reach, content amplification, sentiment, and content appreciation. This article was published on Next Web: The social web is evolving at an incredible pace. …

Video Trends for Business

Video Trends for Business

Here’s a Meet Up which may Interest You… Learn about how video can be a game-changer when it comes to business at the Current Trends in Video & What’s Best for Your Business meet up. This Round Table will feature …

Transforming Leads to Sales

Transforming Leads to Sales

Amber Verhulst has recently shared how to get leadership buy-in for attribution modeling. She explained the importance of being smart marketers to achieve this end. This article was published on Ciceron: In a previous post, I talked about the importance …

OpenStack Training

OpenStack Training

Here’s a Meet Up which May Interest You… Don’t miss the three-day Open Stack Training event and learn fundamental OpenStack knowledge and an understanding of the basic ideas behind the technology. This event will be taking place on Tuesday, September …