Implementing Attribution Modeling

Implementing Attribution Modeling

The Conversioners has recently shared some tips on how to use attribution models. They focused on the use of attribution models in terms of conversions. This article was published on their website: Attribution modeling is the set of rules that …

Amazing Google Products Meet Up

Amazing Google Products Meet Up

Here’s a Meet Up which May Interest You… Join the San Antonio Online Marketing Meet Up Group for its Amazing Google Products Part e event and learn more about the variety of Google products for people and services that are …

Properly Implementing Attribution Modeling

Properly Implementing Attribution Modeling

KeywordFirst has recently hosted a talk at the Internet Conference & Exhibition entitled Attribution Modeling is not a ‘Set It & Forget It’ proposition”. Here, Kurt Anagnostopoulos, paid-search advertising expert and co-founder of the digital marketing firm KeywordFirst had discussed …

Sales Force Meet Up

Sales Force Meet Up

Here’s a Meet Up which my Interest You… Salesforce is inviting everyone to their Connecting your startup to the Internet of Customers meet up. This event seeks to bridge the gap between Hacky talks and Business thinking. Come connect your …

Attribution Models for 2014

Attribution Models for 2014

Matt Swan has recently shared some of the most useful attribution models for 2014 that well defines the customer’s journey. This includes cost per action, single click, CPengagement, multi-attribution, and value attribution. This article was published on PerformanceIn: With data …

Mobile Marketing for Small Businesses

Mobile Marketing for Small Businesses

Here’s a meet up which may interest you… Get the chance to leverage latest technology to advance your business at the Mobile Marketing for Business meet up. In this event, participants will learn all about the latest mobile marketing techniques …

KPIs and Brand Success

KPIs and Brand Success

Miles Fryer has recently discussed how business owners can figure out whether or not their website is successful. She explained that key performance indicators or KPIs can help brand owners in understanding what works and what doesn’t in their marketing …

Improving Photos for Social Media

Improving Photos for Social Media

Here’s a meet up which may interest you… Join Jeffrey Truitt and learn about the importance of photo quality when it comes to social networking sites at the Taking Quality Photo for Social Media with Phone or DSLR. In this …

The Best Attribution Model

The Best Attribution Model

Pascal Moyon has recently discussed the best attribution model. He argued that the answer is “42”. This article was published on Marketing Distillery: Let’s be upfront and manage expectations right now: the answer is 42*. Attribution is one of the …

CTOs Sharing Experiences in Cloud Adoption

CTOs Sharing Experiences in Cloud Adoption

Here’s a Meet Up which may Interest You… Join Barry Devlin of 9sigh Lead Consultant and Barry Morris of NuoDB for the CTOs Sharing Experiences in Cloud Adoption event and learn all about: • Where cloud adoption plays in the …