How to be Successful in Attribution Modeling

How to be Successful in Attribution Modeling

Optimize Smart has recently shared the six keys to digital success in attribution modeling. This includes understanding the customer’s purchase journey, understanding the concept of missing touch points, fixing data integration issues, going beyond Google Analytics, understanding that not all …

Fast Pitch at the JOMM Meet Up

Fast Pitch at the JOMM Meet Up

Here’s a Meet Up which may Interest You… Get ready to have your ideas heard at the Fastpitch Style Master Mind Session of the JOMM. This stellar event is for entrepreneurs who wish to come up in front of a …

Common Attribution Models

Common Attribution Models

Pete Prestipino has recently listed some of the most common attribution models. Apart from highlighting the importance of attribution models today, he also cited the pros and cons of each type of model. This article was published on Website Magazine: …

DC Code Kitchen Meet Up

DC Code Kitchen Meet Up

Here’s a Meet Up which may Interest You.. Don’t miss the chance to be a part of The Code Kitchen and Big Android Meat & Greet and solve the challenges in the Code Kitchen Menu specifically created for all participants. …

The Rise of the “Anti-User” Meet Up

The Rise of the “Anti-User” Meet Up

Here’s a Meet Up which may Interest You… Join Elmer Boutin for an evening dedicated to learning how to deal with brand protagonists, post stirrers, and online trolls at The Rise of the “Anti-User” Meet Up. Participants will learn about …

Working Better with Attribution Models

Working Better with Attribution Models

James Tipton has recently shared how marketers can use attribution models to work smart and more effectively. He explained the function of attribution models in successful marketing campaigns. This article was published on Search Engine Watch: How often do you …

Word Press Wednesday Meet Up

Word Press Wednesday Meet Up

Here’s a Meet Up which May Interest You… Get ready for another round of WordPress Wednesday and learn more about Webtegrity’s new video in a special discussion and workshop. This event will be taking place on Wednesday, March 25, 2015, …

Identifying Critical KPIs in the Marketing Funnel

Identifying Critical KPIs in the Marketing Funnel

Jessica Donlon recently wrote about how to define the critical key performance indicators (KPIs) across the marketing funnel. She defined a four-step approach for this purpose. This article was published on The Marketing Score: The latest in digital technology enables …

Keep Up. #KeepLearning Meet Up

Keep Up. #KeepLearning Meet Up

Here’s a Meet Up which may Interest You… Kick off 2015 with OMN as they launch their new Future of Work Series. Jumpstarting the year will be the Keep Up. #KeepLearning meet up which will cover responsibility that digital professionals …