Attribution Models for 2014

Attribution Models for 2014

Matt Swan has recently shared some of the most useful attribution models for 2014 that well defines the customer’s journey. This includes cost per action, single click, CPengagement, multi-attribution, and value attribution. This article was published on PerformanceIn: With data …

Mobile Marketing for Small Businesses

Mobile Marketing for Small Businesses

Here’s a meet up which may interest you… Get the chance to leverage latest technology to advance your business at the Mobile Marketing for Business meet up. In this event, participants will learn all about the latest mobile marketing techniques …

KPIs and Brand Success

KPIs and Brand Success

Miles Fryer has recently discussed how business owners can figure out whether or not their website is successful. She explained that key performance indicators or KPIs can help brand owners in understanding what works and what doesn’t in their marketing …

Improving Photos for Social Media

Improving Photos for Social Media

Here’s a meet up which may interest you… Join Jeffrey Truitt and learn about the importance of photo quality when it comes to social networking sites at the Taking Quality Photo for Social Media with Phone or DSLR. In this …

The Best Attribution Model

The Best Attribution Model

Pascal Moyon has recently discussed the best attribution model. He argued that the answer is “42”. This article was published on Marketing Distillery: Let’s be upfront and manage expectations right now: the answer is 42*. Attribution is one of the …

CTOs Sharing Experiences in Cloud Adoption

CTOs Sharing Experiences in Cloud Adoption

Here’s a Meet Up which may Interest You… Join Barry Devlin of 9sigh Lead Consultant and Barry Morris of NuoDB for the CTOs Sharing Experiences in Cloud Adoption event and learn all about: • Where cloud adoption plays in the …

The Real Value of Viewable Ad Impressions

The Real Value of Viewable Ad Impressions

Steven Depolo has recently discussed why viewable ad impressions metric should not define the value of ad impressions. He explained that viewability isn’t all that matters. This article was published on Abakus: Digital marketers and brands have long had concerns …

Process of Social Media Meetup

Process of Social Media Meetup

Here’s a Meet Up which may Interest You… Join Lisa Duty for the The Process of Social Media: The Target that Doesn’t Stop event and learn all these exciting topics related to social media: • Defining your Plan • What …

Choosing the Right Attribution Model

Choosing the Right Attribution Model

Magnetic CEO James Green has recently discussed how to determine the right attribution model to use for a company. He highlighted he different characteristics of models and showed how each one can be useful for a brand or company. This …

Get to Know Google Products

Get to Know Google Products

Here’s a Meet Up which May Interest You… Don’t miss The Amazing Google Products Seminar and learn more about their great tools and service for people and businesses. These systems go beyond search engines and helps businesses succeed in building …