Setting a Budget for Attribution Modeling

Setting a Budget for Attribution Modeling

Benny Blum has recently written about how to do attribution modeling and budget allocation. He discussed properly allocating conversions so as to avoid throwing away potential revenue. This article was published on Marketing Land: Combining channel attribution modeling and CLV …

MBA Admissions

MBA Admissions

Here’s Meet Up which may Interest You… Be a part of the MBA Admissions ‘Invite Only’ One-To-One Interviews event. This event has the following features: -          Attend personal 30 minute meetings with business school admissions directors, such as University of …

Finding the Right Attribution Model

Finding the Right Attribution Model

Eric Peterson has recently discussed how to determine if an attribution model is appropriate for a brand. He explained the importance of accuracy of measurement when it comes to marketing efforts. This article was published on Demystified: Recently I have …

2014 OMN Digital Party

2014 OMN Digital Party

Here’s a Meet Up which may Interest You… Don’t miss OMN’s 2014 Digital Party and be at the forefront of this world-changing technological transformation. There will be entertainment, street food, cocktails, Hoxton Radio DJs and more at the awesome 5,000 …

How to Determine the Right KPIs for Your Brand

How to Determine the Right KPIs for Your Brand

Marcela de Vivo has recently shared some steps in choosing the right KPIs and goal for a brand. This includes social listening, sentiment analysis, how to influence behavior on social media, and execution and tracking. This article was published on …

OpenStack 3 Days Training

OpenStack 3 Days Training

Here’s a Meet Up which May Interest You: Join Avner Algom at the OpenStack 3 Days Training and learn fundamental OpenStack knowledge and an understanding of the basic ideas behind the technology. This event will focus on topics such as …

The Importance of Attribution

The Importance of Attribution

Casey Szulc of Slingshot SEO has recently discussed why business owners and marketers should worry about marketing attribution. He explained that it is vital to know what had influenced a customer’s buying decision by tracking his or her behavior before …

Googled SEO

Googled SEO

Here’s a Meet Up which may Interest You: Learn how to generate traffic, leads, or customers through your website while adhering to Google’s guidelines at the Googled SEO meet up. Participants will learn about the changes that the internet is …

Understanding Viewable Ad Impressions

Understanding Viewable Ad Impressions

James Green has recently discussed the rudiments of viewable ad impressions. He explained just what it is, what the role of data is in this metric, what the effect of viewability is to display ads, and more. According to a …

Google+ Fourth Year Anniversary Meet Up

Google+ Fourth Year Anniversary Meet Up

Here’s a Meet Up which may Interest You… Join Mark Traphagen from Stone Temple Consulting as he discusses how Google+ has become integrated in all of Google, why they consider it as a success even if some people don’t, where …