Social Media Attribution: Why Bother With It?

Social Media Attribution: Why Bother With It?

Andy Betts has recently discussed whether or not social media attribution is beneficial for brands. He went into detail as to how brand owners and marketers can benefit from this form of attribution in terms of understanding the purchasing journey …

DevFest 2014 Meet Up

DevFest 2014 Meet Up

Here’s a Meet Up which May Interest You… Don’t miss the 2014 GDG DevFest and learn everything you can about codes and Google. There will be awesome speakers who will be sharing their know-how in their respective fields. This includes: …

KPIs 101

KPIs 101

Todd Wasserman has recently discussed the rudiments of Key Performance Indicators of KPIs. He explained some of the most important metrics that marketers and business owners should take note of. This article was published on Mashable: KPIs are often seen …

Google+ for Business Meet Up

Google+ for Business Meet Up

Here’s a Meet Up which may Interest You… UTSA SBDC and Yusuf Chowdhury will be joining forces to teach people how to use Google+ in expanding one’s business. They will cover everything from getting started, to becoming visible and getting …

Challenges of Attribution Marketing

Challenges of Attribution Marketing

Kohki Yamaguchi has recently outlined some of the challenges related to attribution marketing. He explained that attribution ROI is not a true (incremental) ROI, attribution does now account for offline to online effects, and attribution does not account for external …

Cloud On Case Study Meet Up

Cloud On Case Study Meet Up

Here’s a Meet Up which may Interest You… Join Meir Morgenstern, Co-Founder & VP Engineering and Operations at CloudOn as he tells the story of how they designed and developed a successful application that users care about on the Libre …

Understanding Mobile Ad Attribution

Understanding Mobile Ad Attribution

Soo Jin Oh has recently discussed the rudiments of mobile ad attribution. The author explained the importance of using cross-device attribution models, how to review the effectiveness of one’s brand messages, and how to deploy mobile payments or QR codes. …

The Science of Search Meet Up

The Science of Search Meet Up

Here’s a Meet Up which May Interest You… Join Upasna Gautam and learn more about The Science of Search. Participants will be learning about the following in this event: -How to provide structure to your local search strategy -How to …

Defining Your Process Meet Up

Defining Your Process Meet Up

Here’s a Meet Up which may Interest You… Learn how to set expectations, keep up with trends and most importantly bill your clients fairly. at the Defining Your Process meet up. Participants will learn the process for pitching a prospective …

Types of Attribution Models for Google Analytics

Types of Attribution Models for Google Analytics

Joydeep Bhattcharaya has recently shared some of the attribution models commonly used in Google Analytics. This includes Last Interaction, Last Non-Direct Link, and more. This article was published on the SEO Sandwitch Blog: Google Analytics uses different types of attribution …