Mailchimp CEO Explains Why He Hates Funnels

Mailchimp CEO Explains Why He Hates Funnels

Ben Chestnut, the CEO of Mailchimp provides a hilarious look at why he hates funnels. He feels that it provides a ‘shortsighted’ look at the customer journey and experience. The idea is that you need a ton of website visitors, …

Are Shakira’s Hips Reshaping Attribution Funnels?

Are Shakira’s Hips Reshaping Attribution Funnels?

Is Grammy Winning Shakira reshaping the marketing funnel when it comes to attribution modeling? Hips don’t lie. The marketing funnel was invented February 9, 1898 with an article in Printer’s Ink by business writer Elias St. Elmo Lewis coupled with …

Is SEO Deader Than Ever? (1 of 2)

Is SEO Deader Than Ever? (1 of 2)

Country Music’s Toby Keith had a hit song “I Ain’t as Good as I Once Was.”  The song continues, “I got a few years on me now. But there was a time, back in my prime, when I could really …

Big Brands Need To Focus On Upper Funnel To Survive

Big Brands Need To Focus On Upper Funnel To Survive

When everything ad-related is happening in real-time, it’s easy to lose track of where a sale actually started. In a funnel, online ad attribution company C3 Metrics says that brand awareness happens at the top, whereas the “lower funnel” is home to …

Attribution Modeling from Attribution Revolution

Attribution Modeling from Attribution Revolution

The Attribution Revolution presented by Magnetic was held on September 19 in NYC at the Tribeca Grand Hotel. The focus of the event …. a deep dive into the probing questions that surround media measurement in today’s digital age. Moderated …