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Big Brands Need To Focus On Upper Funnel To Survive
When everything ad-related is happening in real-time, it’s easy to lose track of where a sale actually started. In a funnel, online ad attribution company C3 Metrics says that brand awareness happens
Viewable Impressions Challenge – Preventing Non-Viewable Ads From Getting Credit
C3 Metrics Addresses Viewable Conversion Challenge in New Report The issue is this: Even if an advertiser is paying only for in-view impressions, those junk ad placements can continue to
Social Media Metrics
Social media has been called “the world’s most effective, yet least understood marketing strategy” (Misner 1999). Marketers have become particularly interested in better quantifying the effects of word-of-mouth communication, as
Attribution Modeling from Attribution Revolution
The Attribution Revolution presented by Magnetic was held on September 19 in NYC at the Tribeca Grand Hotel. The focus of the event …. a deep dive into the probing
Viewable Conversions – The Elephant in the Room – Webinar September 12th
Viewable Impressions are rolling out Q1 2013, but how does this affect view-through / post-impression conversion credit? Unfortunately, even with viewable impressions, unviewed display ads will continue to set cookies
C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution – Viewable Impressions and More
Tonight at 6 PM in New York, Jeff Greenfield, Co-Founder of C3 Metrics, will join a panel of some of the greatest minds in digital ad measurement at Attribution Revolution, presented
Viewable Impressions And iFrames: Protecting Your Blind Side
It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football strategists had already begun to
C3 Metrics & Marketing Productivity Group Join Forces to Create iMMedia-C
Marketing Science Pioneers from Marketing Productivity Group Add Marketing Mix Modeling Technology to Attribution and Viewable Impression Leader C3 Metrics and Marketing Productivity Group today introduced iMMedia-C™, a comprehensive, scientific offering for marketers
Attribution Modeling In The Future
Direct from the OMMA RTB’s ‘Attribution’ pane, MediaPost Editor Joe Mandese reports that “In The Future, RTB Gurus Will Be More Polite” The panel, titled “What’s The Attribution, Kenneth?” focused
Luma Conference 2012 – Mark Hughes, C3 Metrics CEO to Attend
Mark Hughes, CEO of C3 Metrics will attend Luma Conference 2012 – their 4th Annual Digital Media Summit (DMS) in New York. Hughes grew eBay’s Half.com from zero to 8 million online
